Is Magento Owned by Adobe?
The world’s leading e-commerce platform Magento was acquired by Adobe in May 2018. With this acquisition, Adobe now owns one of the most popular and matured e-commerce development platforms.
With this acquisition, Adobe adds yet another prominent dimension to its Experience Cloud – retail. Besides, it acquires a whole stack of e-commerce knowledge with the help of Magento’s team comprising over 300 K devs and 1050 tech partners worldwide.
What is Magento?
Magento is a powerful ecommerce platform that has been successfully used by some of the world’s top brands. It’s been praised for its customizability and ability to scale with a growing business.
While Magento is often associated with big enterprise companies, it’s also a great choice for small and medium-sized businesses who want a scalable shopping cart with tons of features. The open-source version of the platform is perfect for this type of business.
It’s free to use and has a wide variety of features. It’s also easy to customize and offers a number of third-party extensions for added functionality.
Why did Adobe buy Magento?
Adobe purchased Magento in May 2018, for $1.68 billion, to “complete the commerce loop” it offers retailers, according to Magento CEO Mark Lavelle and others. The move further enhances Adobe Experience Cloud, which includes such well-known products as data platform Adobe Analytics, content and asset management system Adobe Experience Manager, marketing automation tool Adobe Marketo, and more.
The company also announced it was adding ecommerce to its Experience Cloud, which would deliver real-time data, personalization and delivery for customers. That could help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and bought Demandware for more than $2 billion in 2016.
As usual with large software acquisitions, it will take time to integrate Magento’s people into Adobe’s existing business and figure out their go-to-market strategy. But in the meantime, Adobe’s customers will be able to run both solutions side by side and benefit from their combined capabilities and experience.
How will Adobe integrate Magento?
Magento has been a top-notch ecommerce platform for years, offering strong order management capabilities and analytical tools. It also offers multiple ways to integrate with other systems and engage customers with an engaging experience.
With Adobe’s acquisition, these opportunities have expanded dramatically. Now, users can leverage the power of the Adobe Experience Cloud and the best third-party extensions to boost their ecommerce experience even further.
The Adobe integration with Magento is a mutually beneficial partnership between two companies that will benefit their respective clients and consumers. It enables Magento users to harness the power of Adobe’s software and branding solutions.
What are the implications for Magento’s partners?
When Adobe announced its acquisition of Magento in 2018, many ecommerce business owners were relieved and excited. After all, the platform offered a lot of customization options and helped them launch their online store quickly.
This acquisition, however, comes with some implications for Magento’s partners. These include integrators, agency partners, and plugin vendors.
These organizations are critical to the success of Magento’s growth and are key to its ecosystem. They are also often responsible for the quality of Magento’s integrations with other systems.
In this context, the Adobe acquisition of Magento could have significant implications for these companies’ bottom lines.
For example, some of Magento’s customers reported frequent performance issues and unreliable integrations that led to costly and time-consuming development efforts. In such cases, Magento’s partner eco-system has a large role to play in helping these businesses migrate to more reliable eCommerce solutions.